Marketing: Page 2


  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    ‘Target is not an everything store’: CEO

    The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.

    By March 4, 2026
  • Leslie Bibb for Brooks Brothers
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    Courtesy of Brooks Brothers
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    How Brooks Brothers is refreshing the oldest apparel brand in the US

    Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

    By Chris Kelly • March 4, 2026
  • Trendline

    Top 5 stories from Retail Dive

    From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

    By Retail Dive staff
  • This image depicts the podcast series cover image for Simon-Kucher's Retail Dive series, "Decoded: The New Consumer"
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    Alyssa Eckel-Martin/Retail Dive
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    Sponsored by Simon-Kucher

    [Podcast] Decoded: The New Consumer

    This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.

    By Retail Dive's studioID • March 4, 2026
  • A woman in a Merrell ad
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    Courtesy of Merrell
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    Merrell’s first global brand platform looks to redefine the outdoors

    The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.

    By Chris Kelly • March 3, 2026
  • A Michaels arts and crafts storefront
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    The image by Rowanswiki is licensed under CC BY 1.0
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    Michaels revamps loyalty program with an eye on top-spending customers

    The craft retailer is updating its tiers, adding another rewards level for its most loyal — and spendy — customers.

    By Bryan Wassel • March 3, 2026
  • A Donald Duck balloon in a vintage photo of the Macy's parade.
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    Courtesy of Macy's
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    Macy’s year of celebration starts with prom night

    The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

    By March 2, 2026
  • Dark clouds over a store entrance. A brick-red exterior wall with a "Kohl's" sign.
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    Daphne Howland/Retail Dive
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    Kohl’s launches apparel brand geared toward teens and tweens

    The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.

    By Howard Ruben • March 2, 2026
  • Elle Fanning in a Coach campaign
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    Courtesy of Coach
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    How Coach cocreated a campaign with Gen Z communities around the world

    Chief Marketing Officer Joon Silverstein explains how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing.

    By Chris Kelly • March 2, 2026
  • The Pokemon Balloon at Macy's Thanksgiving Day Parade.
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    Courtesy of Pokemon
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    Premium toys drive US toy market rebound

    Shoppers have turned away from more affordable options in favor of toys at higher price points, according to Circana.

    By Tatiana Walk-Morris • Feb. 27, 2026
  • Person hands two blue bags to person at the front door of a residence.
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    Courtesy of Walmart
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    Column

    The Weekly Closeout: Walmart agrees to $100M FTC settlement and Puma posts double-digit declines

    The government agency alleges that the big-box retailer deceived delivery drivers regarding their pay, while the athletic brand’s net sales fell 27% in Q4.

    By Retail Dive Staff • Feb. 27, 2026
  • People and a dog going into a clothing store.
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    Daphne Howland/Retail Dive
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    Will Gap’s new loyalty program meet the moment?

    Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

    By Feb. 25, 2026
  • Two side-by-side shots of Chappell Roan, one in natural makeup and one in stage makeup.
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    Courtesy of MAC Cosmetics
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    MAC Cosmetics to enter Sephora US

    As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.

    By Howard Ruben • Feb. 25, 2026
  • Five bottles of perfume in various colors
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    Courtesy of Scents Unearth'd
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    Fragrance brand Scents Unearth’d launches exclusively at Target

    The brand’s five scents highlight cultures and ingredients from around the world and are available on Target’s website and in stores nationwide.

    By Howard Ruben • Feb. 24, 2026
  • A row of colorful exercise dresses on hangers.
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    Courtesy of Outdoor Voices
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    Outdoor Voices brings spring collection to Sam’s Club

    A limited-edition assortment includes boys’ and girls’ products and is priced lower than the apparel brand’s core offering.

    By Howard Ruben • Feb. 24, 2026
  • People walking down the street.
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    Daphne Howland/Retail Dive
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    The fractured, fragile US consumer

    There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

    By Feb. 24, 2026
  • Warm Vanilla Sugar body wash resting on a person's knee.
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    Courtesy of Bath & Body Works
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    Bath & Body Works launches on Amazon

    Up to $80 million in gray market sales were already occurring on the platform, CEO Daniel Heaf said. An official U.S. storefront is a way to reignite the brand. 

    By Feb. 23, 2026
  • Two models wearing jeans with one's arms wrapped around the other
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    Permission granted by Target
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    Target expands Levi’s denim to 150 additional stores

    The mass retailer will sell Levi’s at over 1,000 locations by the end of 2026, feeding into a new merchandising strategy under CEO Michael Fiddelke.

    By Feb. 23, 2026
  • Two pairs of New Balance sneakers displayed on a grated surface.
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    Courtesy of https://newbalance.newsmarket.com/media?page=4
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    Column

    The Weekly Closeout: New Balance hits record sales in 2025, Chinese Laundry acquired

    The sportswear brand brought in $9.2 billion in annual sales, while the apparel company and its sibling brands were added to Gordon Brothers’ portfolio.

    By Retail Dive Staff • Feb. 20, 2026
  • External shot of a Williams Sonoma store.
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    The image by Mike Mozart is licensed under CC BY 2.0
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    Williams-Sonoma to test ads in ChatGPT

    The home retailer is partnering with OpenAI to reach customers at decision-making moments and enhance product discovery.

    By Tatiana Walk-Morris • Feb. 18, 2026
  • ChatGPT, Gemini, Microsoft Copilot, Claude and Perplexity app icons are seen on a Google Pixel smartphone.
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    Getty Images
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    Why brands need to optimize their mobile apps and websites for AI

    Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

    By Michael Brady • Feb. 18, 2026
  • Three people wearing items from Spanx's swimwear collection
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    Courtesy of Spanx
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    Spanx relaunches swimwear

    The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.

    By Howard Ruben • Feb. 18, 2026
  • The Pinterest icon
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    Retrieved from Brett Jordan from Pexels.
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    Pinterest ‘not satisfied’ with Q4 revenue, points to tariffs

    The company said large retailers have been disproportionately impacted by tariffs and thus have been pulling back on ad spend in order to protect margins.

    By Tatiana Walk-Morris • Feb. 18, 2026
  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    DTC rug brand Ernesta opens Dallas showroom

    The 1,256-square-foot space, which features an area for one-on-one consultations, marks the brand’s sixth store.

    By Howard Ruben • Feb. 17, 2026
  • A group of people wearing swimwear from Cheekies
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    Courtesy of Chubbies
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    Chubbies launches women’s swimwear brand

    The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.

    By Howard Ruben • Feb. 17, 2026
  • TikTok Shop spurs Crocs, Heydude DTC sales

    Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year.

    By Feb. 13, 2026