Marketing: Page 2
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‘Target is not an everything store’: CEO
The retailer unveiled its multiyear turnaround plan, which includes an additional $1 billion operational investment and revamps of some private labels.
By Dani James • March 4, 2026 -
How Brooks Brothers is refreshing the oldest apparel brand in the US
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.
By Chris Kelly • March 4, 2026 -
Trendline
Top 5 stories from Retail Dive
From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Sponsored by Simon-Kucher
[Podcast] Decoded: The New Consumer
This podcast uncovers how AI, influencers, and shifting consumer habits are reshaping the future of retail.
By Retail Dive's studioID • March 4, 2026 -
Merrell’s first global brand platform looks to redefine the outdoors
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.
By Chris Kelly • March 3, 2026 -
Michaels revamps loyalty program with an eye on top-spending customers
The craft retailer is updating its tiers, adding another rewards level for its most loyal — and spendy — customers.
By Bryan Wassel • March 3, 2026 -
Macy’s year of celebration starts with prom night
The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.
By Daphne Howland • March 2, 2026 -
Kohl’s launches apparel brand geared toward teens and tweens
The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.
By Howard Ruben • March 2, 2026 -
How Coach cocreated a campaign with Gen Z communities around the world
Chief Marketing Officer Joon Silverstein explains how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing.
By Chris Kelly • March 2, 2026 -
Premium toys drive US toy market rebound
Shoppers have turned away from more affordable options in favor of toys at higher price points, according to Circana.
By Tatiana Walk-Morris • Feb. 27, 2026 -
Column
The Weekly Closeout: Walmart agrees to $100M FTC settlement and Puma posts double-digit declines
The government agency alleges that the big-box retailer deceived delivery drivers regarding their pay, while the athletic brand’s net sales fell 27% in Q4.
By Retail Dive Staff • Feb. 27, 2026 -
Will Gap’s new loyalty program meet the moment?
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
By Daphne Howland • Feb. 25, 2026 -
MAC Cosmetics to enter Sephora US
As part of a broader strategy from parent company Estée Lauder to expand distribution channels, the beauty brand is moving into Sephora’s stand-alone locations as well as Sephora at Kohl’s stores.
By Howard Ruben • Feb. 25, 2026 -
Fragrance brand Scents Unearth’d launches exclusively at Target
The brand’s five scents highlight cultures and ingredients from around the world and are available on Target’s website and in stores nationwide.
By Howard Ruben • Feb. 24, 2026 -
Outdoor Voices brings spring collection to Sam’s Club
A limited-edition assortment includes boys’ and girls’ products and is priced lower than the apparel brand’s core offering.
By Howard Ruben • Feb. 24, 2026 -
The fractured, fragile US consumer
There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.
By Daphne Howland • Feb. 24, 2026 -
Bath & Body Works launches on Amazon
Up to $80 million in gray market sales were already occurring on the platform, CEO Daniel Heaf said. An official U.S. storefront is a way to reignite the brand.
By Kaarin Moore • Feb. 23, 2026 -
Target expands Levi’s denim to 150 additional stores
The mass retailer will sell Levi’s at over 1,000 locations by the end of 2026, feeding into a new merchandising strategy under CEO Michael Fiddelke.
By Dani James • Feb. 23, 2026 -
Column
The Weekly Closeout: New Balance hits record sales in 2025, Chinese Laundry acquired
The sportswear brand brought in $9.2 billion in annual sales, while the apparel company and its sibling brands were added to Gordon Brothers’ portfolio.
By Retail Dive Staff • Feb. 20, 2026 -
Williams-Sonoma to test ads in ChatGPT
The home retailer is partnering with OpenAI to reach customers at decision-making moments and enhance product discovery.
By Tatiana Walk-Morris • Feb. 18, 2026 -
Why brands need to optimize their mobile apps and websites for AI
Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.
By Michael Brady • Feb. 18, 2026 -
Spanx relaunches swimwear
The brand, which first entered the category in 2018, is offering three different compression levels in its latest swimwear collection.
By Howard Ruben • Feb. 18, 2026 -
Retrieved from Brett Jordan from Pexels.
Pinterest ‘not satisfied’ with Q4 revenue, points to tariffs
The company said large retailers have been disproportionately impacted by tariffs and thus have been pulling back on ad spend in order to protect margins.
By Tatiana Walk-Morris • Feb. 18, 2026 -
DTC rug brand Ernesta opens Dallas showroom
The 1,256-square-foot space, which features an area for one-on-one consultations, marks the brand’s sixth store.
By Howard Ruben • Feb. 17, 2026 -
Chubbies launches women’s swimwear brand
The stand-alone brand, dubbed Cheekies, launches with bikinis, one-piece suits and cover ups priced between $45 and $110.
By Howard Ruben • Feb. 17, 2026 -
TikTok Shop spurs Crocs, Heydude DTC sales
Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year.
By Daphne Howland • Feb. 13, 2026